MIA
 JOHANSSON

I partner with product teams to shape the words inside digital products — from microcopy and error messages to onboarding flows and help documentation.

Available — Q3 2026
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Projects

Rewriting the Bank
01

Rewriting the Bank

Plainspoken microcopy for a 4M-user neobank onboarding flow.

Quiet Errors
02

Quiet Errors

A system of forgiving error messages for a healthcare platform.

Field Guide
03

Field Guide

Voice & tone library used across 40+ product surfaces.

Welcome, Again
04

Welcome, Again

Re-onboarding lapsed users with story, not steps.

Section · 02

What I shape.

Hover anything. Words are interfaces too — they respond, they breathe, they tell you where you are.

Microcopy
Onboarding
Error States
Empty States
Help Docs
Voice & Tone
Notifications
Naming
IA
Localization